About Us
Jordan/Grand Songbook Music & Media is a full-service entertainment company dedicated to producing work at the intersection of music, storytelling, and strategy. Headquartered in Los Angeles, with offices in Beverly Hills and Chicago and operations in New York and Washington, D.C., the company is a joint venture between Grand Songbook Media Inc. and Jordan Entertainment LLC, bringing together decades of complementary expertise.
Musician, producer, and entrepreneur Ed Vodicka founded Grand Songbook in 2015 and continues to compose, arrange, and record, bringing an active creative voice to everything the company produces. Esteemed vocalist and trailblazer Josephine Beavers, who heads Jordan Entertainment, has spent her career at the heart of American music, from opening for the legendary Count Basie Orchestra to championing the preservation of the Great American Songbook. Together, they lead a company producing across the full spectrum of music and entertainment: audio recordings, arranging and orchestration, live concert productions, documentary films, commercials, and integrated marketing campaigns.
Recent highlights include the 2023 PBS documentary special The Musician's Green Book: An Enduring Legacy, accompanied by a cross-country touring exhibition originating at the Dr. Martin Luther King Jr. Public Library in Washington, D.C., that continues to travel nationally. A documentary on Rock & Roll Hall of Fame drummer Earl Palmer is currently in production.
Musician, producer, and entrepreneur Ed Vodicka founded Grand Songbook in 2015 and continues to compose, arrange, and record, bringing an active creative voice to everything the company produces. Esteemed vocalist and trailblazer Josephine Beavers, who heads Jordan Entertainment, has spent her career at the heart of American music, from opening for the legendary Count Basie Orchestra to championing the preservation of the Great American Songbook. Together, they lead a company producing across the full spectrum of music and entertainment: audio recordings, arranging and orchestration, live concert productions, documentary films, commercials, and integrated marketing campaigns.
Recent highlights include the 2023 PBS documentary special The Musician's Green Book: An Enduring Legacy, accompanied by a cross-country touring exhibition originating at the Dr. Martin Luther King Jr. Public Library in Washington, D.C., that continues to travel nationally. A documentary on Rock & Roll Hall of Fame drummer Earl Palmer is currently in production.
Meet Our Team
ED VODICKA, FOUNDER & CO-CEO – A nationally recognized Los Angeles-based pianist, composer, music producer, and performer, Ed Vodicka has led a multifaceted career as a sought-after music director, arranger, and accompanist for legendary artists including Perry Como, Bob Hope, Anita O’Day, and Sammy Davis Jr.
He has conducted orchestras at venues from Broadway and the Kennedy Center to Prague’s Crystal Palace, served as music director for a national ABC Satellite Radio series and Chicago’s WGN Radio, performed on film soundtracks, and developed digital content for leading electronic instrument manufacturers.
As a composer and producer, Ed has numerous television and radio commercials to his credit, including national spots for Whirlpool, McDonald’s, Pert Shampoo and Betty Crocker.
Since launching Jordan Grand Songbook in 2015, Ed has continued bringing his unique range of talent to ambitious projects across the country.
He has conducted orchestras at venues from Broadway and the Kennedy Center to Prague’s Crystal Palace, served as music director for a national ABC Satellite Radio series and Chicago’s WGN Radio, performed on film soundtracks, and developed digital content for leading electronic instrument manufacturers.
As a composer and producer, Ed has numerous television and radio commercials to his credit, including national spots for Whirlpool, McDonald’s, Pert Shampoo and Betty Crocker.
Since launching Jordan Grand Songbook in 2015, Ed has continued bringing his unique range of talent to ambitious projects across the country.
JOSEPHINE JORDAN BEAVERS, CO-CEO – For Josephine Beavers, the Great American Songbook isn't history — it's home. Her mother, Laura Joy, was a Washington, D.C. jazz singer who performed with Duke Ellington, Count Basie, and the Charlie Byrd Trio. Josephine spent her formative years surrounded by giants of American music, including a legendary childhood encounter with Ella Fitzgerald that sparked a lifelong calling.
Her career as a vocalist finally began with a long-awaited collaboration with producer and arranger Ed Vodicka, with the production of Prime Time, recorded at the iconic Capitol Studios in Hollywood with a 33-piece all-star orchestra — the sound of a great voice, and a great life, fully realized.
Today, she serves as CEO of the Musicians' Enduring Legacy Organization nfp (MELO) and sits on the executive board of Jordan/Grand Songbook.
Her career as a vocalist finally began with a long-awaited collaboration with producer and arranger Ed Vodicka, with the production of Prime Time, recorded at the iconic Capitol Studios in Hollywood with a 33-piece all-star orchestra — the sound of a great voice, and a great life, fully realized.
Today, she serves as CEO of the Musicians' Enduring Legacy Organization nfp (MELO) and sits on the executive board of Jordan/Grand Songbook.
ROBERT VOREL, PRESIDENT – Robert “Bob” Vorel is a seasoned marketing and advertising executive with more than 35 years of experience in building brands and driving strategic growth. A graduate of the University of Notre Dame with an MBA in Marketing/Advertising, Bob has led innovative campaigns across regional and national accounts spanning retail, financial services, municipal, manufacturing, and music industries.
As Founder and President of Crest Communications, Inc. in 1980, Bob directed a high-performing creative team responsible for more than 100 industry awards. His expertise lies in strategic marketing planning, branding, and targeted promotion — effectively reaching key segments within American culture.
In addition to his past agency leadership, Bob currently serves as President of Grand Songbook Media, an independent music, media, and production company, and is actively involved in nonprofit and industry leadership. He is Chairman of Serenity House Foundation and has held prominent roles including President of the Chicago Theatre Organ Society, along with board and advisory positions across civic, financial, and cultural organizations.
Bob’s career reflects a unique blend of creative vision, business leadership, and a deep commitment to both industry excellence and community impact.
As Founder and President of Crest Communications, Inc. in 1980, Bob directed a high-performing creative team responsible for more than 100 industry awards. His expertise lies in strategic marketing planning, branding, and targeted promotion — effectively reaching key segments within American culture.
In addition to his past agency leadership, Bob currently serves as President of Grand Songbook Media, an independent music, media, and production company, and is actively involved in nonprofit and industry leadership. He is Chairman of Serenity House Foundation and has held prominent roles including President of the Chicago Theatre Organ Society, along with board and advisory positions across civic, financial, and cultural organizations.
Bob’s career reflects a unique blend of creative vision, business leadership, and a deep commitment to both industry excellence and community impact.
BRAD ALSTADT, CREATIVE DIRECTOR – With 40 years of experience in the advertising agency business as a copywriter and creative director, Brad Alstadt has built a career defined by strategic storytelling and creative leadership. He has worked at top agencies including McCann-Erickson, Ogilvy & Mather, and Crest Communications.
Throughout his career, Brad has developed impactful campaigns for a diverse range of notable accounts, including Hammond Organ, Steinway & Sons Piano, Marriott Hotels, Toro Lawn Care, Old Second Bank, and Reynolds Metals.
Throughout his career, Brad has developed impactful campaigns for a diverse range of notable accounts, including Hammond Organ, Steinway & Sons Piano, Marriott Hotels, Toro Lawn Care, Old Second Bank, and Reynolds Metals.
PAULA SALVATORE, TALENT AND LOCATION DIRECTOR – Paula Salvatore is a music executive with over 30 years of experience shaping some of the recording industry's most iconic studios. As Vice President of Capitol Studios and Manager of Sound City, she helped define two legendary facilities, working alongside artists including Tom Petty, Fleetwood Mac, James Taylor, Bonnie Raitt, and Paul McCartney, and legendary engineer Al Schmitt with Barbra Streisand, Tony Bennett, and Frank Sinatra. She is featured in Dave Grohl's acclaimed documentary Sound City and co-wrote and performed the film's end title theme.
At Universal Music Group, she served as VP of Client Relations and Studio Marketing across all U.S. recording studios. She also helped establish Capitol Studios as a premier destination for film and TV scoring, hosting composers including Michael Giacchino and Alexandre Desplat. In 2024, she founded Paula Salvatore Music Consultants, Inc.
At Universal Music Group, she served as VP of Client Relations and Studio Marketing across all U.S. recording studios. She also helped establish Capitol Studios as a premier destination for film and TV scoring, hosting composers including Michael Giacchino and Alexandre Desplat. In 2024, she founded Paula Salvatore Music Consultants, Inc.
BECKA MCINNES, MEDIA DIRECTOR – Becka has over 15 years of experience in the entertainment industry, with a background in content production, creative operations, and cross-functional coordination. Most recently at Interscope Records, she partnered closely with artists, creators, and internal teams in fast-paced environments, translating ideas into execution with speed and precision.
As Media Director at Jordan Grand Songbook, Becka leads social media, content execution, and overall brand presence. She is known for her follow-through and her ability to bring clarity, structure, and consistency to growing teams and evolving projects.
As Media Director at Jordan Grand Songbook, Becka leads social media, content execution, and overall brand presence. She is known for her follow-through and her ability to bring clarity, structure, and consistency to growing teams and evolving projects.
GREG GORSKI, ART DIRECTOR – Greg Gorski is the Art Director at Jordan Grand Songbook. His superpower is turning a team’s vision into powerful, tangible experiences that connect with audiences.
He led the creation of MELO’s Green Book Exhibit from concept through full production — an immersive 30x50-foot traveling exhibit honoring the legacy of Black musicians during the Jim Crow era. When not designing or directing projects, Greg can be found behind a camera shooting photography, creating T-shirt designs, or camping in the woods.
He led the creation of MELO’s Green Book Exhibit from concept through full production — an immersive 30x50-foot traveling exhibit honoring the legacy of Black musicians during the Jim Crow era. When not designing or directing projects, Greg can be found behind a camera shooting photography, creating T-shirt designs, or camping in the woods.
LINDA A. RAPKA, COMMUNICATIONS DIRECTOR – Linda A. Rapka offers a full range of editorial and production services — editing, design, and print and digital project management — for musicians, authors, and independent presses who want one trusted collaborator from manuscript to publication.
Linda spent 20 years as managing editor and communications director of the American Federation of Musicians Local 47, the largest musicians union on the west coast, and continues to work as an editor of books and manuscripts while staying active in the communications field.
Linda spent 20 years as managing editor and communications director of the American Federation of Musicians Local 47, the largest musicians union on the west coast, and continues to work as an editor of books and manuscripts while staying active in the communications field.